Chowking’s goal was to establish Chaofan as the go-to food for gamers by embedding it in gaming culture. They wanted to engage their target audience by creating a natural connection between Chaofan and gaming activities, thus building brand awareness and association with gaming culture.

The campaign successfully fostered a strong association between Chaofan and the gaming community. With high levels of visibility and engagement, the campaign highlighted the snack’s relevance to gamers, effectively positioning it as a must-have during gaming sessions.

Chowking partnered with Ampverse Pulse to create an organic, authentic campaign that featured Chaofan within live gaming sessions and social media content. By integrating the product naturally into gaming livestreams and relevant social media posts, the campaign captured gamers' attention, demonstrating why Chaofan is the perfect snack for gaming breaks.