KFC set out to become more than just a fast-food choice, it aimed to be a cultural icon within the esports and gaming world. The goal was to spark brand love and cement KFC’s place in the hearts and minds of GenZ gamers by aligning with the esports lifestyle and driving engagement through strategic sponsorships.

KFC’s sponsorship didn’t just generate buzz, it solidified the brand as a favorite among the esports crowd. With over 3 million organic views each month and 80% positive feedback, KFC’s engagement soared, leading to increased brand loyalty and more fans choosing KFC during gaming events. The campaign drove impressive results, with gamers showing up for KFC in and out of the game.

Ampverse Pulse connected KFC with Bacon Time, a prominent esports team, to seamlessly blend the brand into the gaming community. The collaboration featured KFC-branded videos, live streams, and gameplay content that put the brand front and center in a way that felt natural to the audience. By tapping into esports culture, KFC built excitement, resonated with GenZ gamers, and created an authentic presence in the gaming space.