NESCAFÉ aimed to supercharge awareness and spike sales for NESCAFÉ X3 Espresso by tapping into the high-energy world of gaming. They needed to connect with a tech-savvy, gaming-first audience through a thrilling esports experience that kept gamers buzzing—both online and off.

The NESCAFÉ X3 Espresso campaign didn’t just hit the mark—it exploded, generating over 5M organic views and skyrocketing engagement. By fusing influencer power with esports, the campaign energized brand loyalty, making NESCAFÉ a staple in the gaming world and beyond.

Ampverse Pulse brewed up a powerhouse strategy, crafting an influencer-driven esports tournament featuring top gaming personalities. Gamers were invited to purchase NESCAFÉ X3 Espresso, register, and compete alongside their favorite streamers, turning the product into the fuel for fierce competition and community-building. Resulting in A unique blend of excitement, brand engagement, and unforgettable moments for players and fans alike.