Ragnarok Tactics 2, a new strategy RPG and departure from the original MMORPG format, aimed to become a leading game in its genre by leveraging the popular Ragnarok IP. The publisher's goals were twofold: to capture the essence of the original game while appealing to a broader audience, and to achieve 250,000 pre-registrations and 100,000 players on launch day.

Ampverse Pulse’s strategic campaign for Ragnarok Tactics 2 delivered impressive results, elevating the game to become the #1 most popular mobile game on both iOS and Android on launch day. The pre-registration target was surpassed, with over 250,000 users signing up ahead of the release. On the first day alone, the game attracted more than 100,000 players, demonstrating its wide appeal and successful market positioning.

A multi-channel campaign was executed, including a game theme song and music video performed by Bowkylion to engage both fans and new audiences. Emulator ads via Bluestacks were used to enhance gameplay experiences, while promotional articles in top gaming publications highlighted Ragnarok Tactics 2's unique features. Influencer campaigns generated buzz through livestreams, driving pre-registrations. The strategy also included out-of-home media like billboards and digital displays, and culminated in an offline launch event with a Bowkylion concert, combining gaming and music to capture broad attention.