Lucky Me! aimed to create a buzz with its “Seafood Shrimp Tonkotsu” flavor, focusing on elevating its visibility and reestablishing itself as the ultimate snack choice for gamers in the Philippines. To achieve this, they had to immerse themselves once again in the gaming realm and engage with the Mobile Legends: Bang Bang (MLBB) community—the largest mobile gaming scene in the nation. Transforming Lucky Me! into the ultimate snack that gamers desire, whether they're immersed in gameplay or taking a break.

The MLBB activation effectively revitalized Lucky Me! as a top choice for snacks among gamers in the Philippines. Through collaborations with leading influencers and supporting the Minana Team, the initiative connected with millions of viewers and generated significant engagement. The initiative struck a chord with the gaming community, providing substantial brand exposure and strengthening Lucky Me!'s connection to esports and gaming culture.

Ampverse Pulse executed a strategic activation by leveraging Key Opinion Leaders (KOLs) and securing sponsorship of the Minana Team, a prominent group in the Mobile Legends: Bang Bang (MLBB) community. The campaign targeted both professional and amateur gamers by integrating Lucky Me! into MLBB's ecosystem through content creation, livestreams, and digital engagement, reinforcing the brand's connection with gamers.