KFC aimed to ignite excitement and boost visibility for their Secret Menu by tapping into the gaming community. Their mission tapping Ampverse Pulse was to create a fun, interactive campaign that captured gamers' attention, driving engagement and positioning KFC as a bold, innovative player in gaming culture

The campaign was a resounding success, sparking excitement and engagement around KFC’s Secret Menu. It boosted visibility within the gaming community and drove interaction through the innovative Aimlabs minigame. Gamers praised the campaign’s seamless blend with gaming culture, and KFC saw a surge in social media traction, cementing its place as a creative force in the space.

The collaboration spotlighted KFC’s Secret Menu by teaming up with top content creators who hosted livestreams, inviting gamers to take on a KFC-themed Aimlabs challenge and compete for exciting prizes. To keep the buzz going, a dynamic, shareable video was launched across social media, driving continuous engagement and amplifying interaction throughout the campaign.