In the world of esports, partnerships often define the path to success, and one such collaboration is making waves in Thailand. Red Bull Esports TH and Bacon Time are celebrating their long-term partnership, and this momentous occasion is marked by a new initiative that’s bound to excite gaming enthusiasts and esports fans alike. The collaboration features a brand-new Red Bull flavor, now available in 7-Eleven stores nationwide, bringing the energy and passion of esports right into the hands of consumers. This partnership between Red Bull and Bacon Time represents more than just a product launch—it’s a symbol of shared vision, innovation, and growth.

Bacon Time, owned by Ampverse, is a dominant force in the Southeast Asian esports scene, particularly known for their impressive performances in the Arena of Valor tournaments. Their remarkable fourth-place finish at the Arena of Valor International Championship 2022 and their win at the RoV Pro League 2022 Summer further cemented their reputation. Red Bull’s decision to collaborate with Bacon Time highlights the brand’s commitment to aligning itself with young, energetic, and creative partners that challenge the status quo in the esports space. The synergy between these two powerhouses signifies a bold move in pushing the boundaries of brand and team partnerships.

This recent activation also marks one of the first moves since Ampverse, Bacon Time’s owner, teamed up with agency SPORTFIVE in July 2022. The deal opened the door for more strategic partnerships, and Red Bull’s involvement builds on the success that began when Bacon Time welcomed Foodpanda as a partner in 2021. With Red Bull now in the mix, Bacon Time’s portfolio of partners—alongside brands like KFC, Razer, and Manly—continues to grow, elevating both the team’s visibility and their performance in global esports events like PUBG Mobile and Free Fire. The collaboration is setting new standards for how esports brands and global giants can work together to deliver innovative, fan-first experiences.

Reflecting on the partnership, Ampverse leadership expressed their excitement for what lies ahead, emphasizing the alignment of both brands’ energetic and ambitious spirits. With shared goals and a commitment to pushing the boundaries of the esports experience, this collaboration promises even greater developments for fans and gamers alike. The future of this partnership holds endless possibilities, and fans can look forward to more exciting innovations as Red Bull and Bacon Time continue to energize the esports community.

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