Singapore, – February 5, 2025 – Ampverse Pulse, a leading specialist in gaming marketing, is proud to announce the launch of Pulse Media, a digital media buying platform that enables advertisers to reach mobile and PC gamers across Southeast Asia and the Gulf states. 

The Pulse Media business unit provides a comprehensive, media buying platform that offers access to over 30,000 gaming creators’ channels and in-game inventory, delivering high-impact, immersive advertising formats across top-tier mobile and triple A rated PC games. 

Last year the Ampverse Group, which has more than three hundred brand partnerships and a portfolio of gaming and entertainment assets, launched Ampverse Pulse to expand on its marketing solutions for brands and game publishers. Clients include Tencent, Redbull, and Burger King. 

The new Pulse Media unit deploys smart programmatic advertising solutions and AI-powered optimization to help brands reach consumers in highly engaged gaming environments. 

“We believe that our deep understanding of the gaming market across Southeast Asia and Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution,” said Charlie Baillie, Co-Founder and CEO of Ampverse. “There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.” 

Pulse Media is now live and operational across key regions including Southeast Asia, India, and MENA, serviced by Ampverse Pulse’s offices in Bangkok, Manila, Delhi, and Dubai. 

“There is incredible growth among Southeast Asia’s gaming community, which Ampverse has been a part of through our own long standing gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,” Baillie said. 

Live streaming by gaming creators is part of this growth, as there are more than one billion people globally watching 15 million livestream creators on platforms such as YouTube Live, Facebook, and Twitch. Gaming platforms are surging as the youth demographic is moving away from individualized social amplification that social media provides, to a more community-centric, connected, decentralized experience. 

Baillie added: “Gen Z and Gen Alpha will continue to be behind social change and conversation for the next 15 years. In a little over a decade, they will have taken over the economy. Brands must build a relationship with this audience now to have the right and opportunity to engage them in the future.” 

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For brands and agencies, Pulse Media provides advertisers the following services. 

Access Diverse Audiences: Reach highly engaged players across mobile and PC games, as well as gaming influencers’ channels, all in one place.

Live Stream Integration: Platform to plan, buy and activate influencer audience cross-platform with direct-to-creator deals and twice the return on investment of traditional engagements. 

Reserved Ads: Target bespoke, premium segments of gaming creator inventory

Maximize Ad Spend Efficiency: Utilize programmatic buying across a unified marketplace, automating gaming creator sponsorships and real-time performance optimization.

Immersive, Non-Disruptive Ads: Leverage in-game, interactive, and playable ads that blend seamlessly into gameplay, ensuring a memorable, non-blockable brand experience.

AI-Driven Campaigns: Benefit from smart audience segmentation, real-time optimization, and data-backed insights to enhance the effectiveness of campaigns across multiple DSPs.

DEI-Certified Inventory: Ensure inclusivity with diverse audience segments and ad formats that comply with the latest standards in digital advertising.

For SSP and DSP Platforms, Pulse Media enables these adtech platforms to integrate gaming creator and publisher audiences into their campaigns. Key features include:

Comprehensive Access: A single platform for accessing diverse, engaged gaming communities and creators.

Compliant Sponsorship Formats: Native ads that integrate effortlessly into live streams and VOD content, ensuring a seamless viewer experience.

Smart Audience Segments: DEI-certified inventory, designed for optimal targeting and audience engagement.

AI-Driven Insights and Real-Time Optimization

Pulse Media’s platform capabilities leverage cutting-edge AI and machine learning algorithms to continuously optimize ad placements and maximize campaign performance. By analyzing key media metrics, such as CPM, CPC, VTR, CTR, and CPV, advertisers can make informed decisions in real-time, enhancing the efficiency of their media spend.

The Ampverse Pulse business also includes gaming influencer strategy and activations, gaming and entertainment IP partnerships, in-game advertising, user acquisition, media planning, gaming commerce partnerships and white-labelled tournaments and events.

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About Ampverse Group

Ampverse Pulse is a subsidiary of Ampverse Group, a prominent gaming company founded by executives from Twitch, Universal Music, and Havas. Ampverse Group specializes in both game marketing solutions (via Pulse) and game publishing services (via Pixel). The company is committed to enabling partners to meaningfully connect with gaming communities across Southeast Asia, India, and MENA, with its headquarters in Singapore and offices in Bangkok, Manila, Delhi, and Dubai. See: www.ampversegroup.com

About Ampverse Pulse

Ampverse Pulse is a leading gaming marketing agency specializing in connecting brands to next-generation consumers through gaming and entertainment. Pulse has successfully partnered with over 300 brands and marketing agencies, offering a range of services including influencer marketing, IP partnerships, media solutions, and custom-designed tournaments and events.

Pulse Media complements Ampverse Pulse's integrated suite of solutions by providing advanced advertising opportunities within in-game environments and live streams, helping developers monetize their games while offering creators the tools to unlock new revenue streams. With an emphasis on player-centric ads, Pulse Media is redefining the way brands engage with gaming audiences globally. See: www.ampversepulse.com